How to create an attractive Opt-in form in WordPress?

Create Optin Form in WordPress
Want to display an appealing opt-in forms on your website? Do you want to create an amazing opt-in form in WordPress?
Opt-in form is an effective way to increase the email subscribers and grow your reach. Its very easy to add opt-in from in your WordPress website if you select the right tool. There are plenty for opt-in form plugins available in market – both free and premium. In this article, you’ll guide  on how to add an attractive opt-in form using a free WordPress plugin – Optin Forms.
Lets get started:

What is Opt-in Form?

Opt-in Form is a subscription from where a user gives consent that they are interested on a product, service or notice and the related party can use the contact to reach them out with further information. This form is usually used for email marketing. Once your visitor subscribes you can send them newsletter, promotion emails and marketing materials which help you to generate more leads.
There are different ways to display opt-in forms. You can display them as pop-up on homepage or other selected page, or add it in landing pages, or display in widget area or create CTA section.

Why it is important to have Opt-in form

Opt-in form act as consent from the users to add them in your email marketing list. Providing user with option to opt-in and out of email communication is a good way of marketing. Having opt-in form helps you to: 
  • Reach out to more audience
  • Engage with customers
  • Generate more leads and conversion
  • Enhance your online business  

How to create an Opt-in form in your WordPress website?

Here is a step by step tutorial on how to create a stunning and engaging opt-in form in your WordPress website. For this tutorial, we are using Optin Forms WP Plugin which is available on for FREE.
It is one of the most popular Free WordPress opt-in plugins available. It is easy-to-use-feature-rich and flexible plugin. 
From your WordPress dashboard, search for Optin Forms plugin and get it installed and activated. For the detailed guide you can also check tutorial on how to install a plugin in WordPress
Before we start setting up Optin Form there is one more step remaining. You have to first sign up with an email provider. Optin Forms is integrated with following email marketing service providers:
  • MailChimp
  • AWeber
  • iContact
  • GetResponse
  • MadMimi
  • Interspire Email Marketer
  • ConvertKit
You can sign up with any of the above email solutions. Personally we recommend Mailchimp.

Sign Up to email provider (MailChimp)

Here are the steps to sign up with MailChimp.
Go to MailChimp website, there you will see a button to Sign Up Free.
Sign up MailChimp
Click the button, then fill up all the form fields – email, username, and password.
After a while, MailChimp sends you an email to confirm and activate your account.
Then again, you have to set up MailChimp account with some more personal and your business information. You must provide your business address while setting up the account. Moreover you can connect MailChimp account with your social accounts like Facebook and Twitter for easy access.
Upon completion of MailChimp account setup, lets get back to our WordPress site where we have activated Optin Forms. 
You’ll see Optin Forms in menu panel of your WordPress admin dashboard. 
In the first step, you have to connect Optin Form with the email provider. As we have just setup MailChimp, In Email Solution option, choose MailChimp
The next field is Form action URL. To get it you have to go back to your MailChimp account. 
There you’ll see Audience on menu bar. From there you can create a new audience list or you can use the existing audience list that you created while setting up the MailChimp account. In this list stores all the details such as email address, and other personal information that you ask in your Opt-in form
Setting up MailChimp
Upon the selection of the Audience, click on Signup Forms from the drop down settings of Manage Contacts.
There you will get four options, select Embedded Forms.
Select Embedded Form
In next step choose Unstyled
MailChimp Form Action URL
There you will see a HTML box. In the box, there is a Form Action URL thats what we need. Just copy the highlighted URL as shown in screenshot below, not the whole code. The paste the copied code in your website dashboard into the Form Action URL.
Add Form Action URL - Optin Form
After you are done don’t forget hit the Save Changes button.

Customize the Optin Forms

Yet another important step in this tutorial is to customizing the Optin Form. Your Optin form must be attractive. For this go to the Form tab – here you will get lots of option to design a form that looks great on your website.
Pre-designed Form Templates 
Optin Forms - Predesigned Templates
The free version of the plugin offers six pre-designed form templates. You can select any form design that fits your website. 
Once you select the form design, there you will see more form customization options:
Style your form
Optin Forms - Style Form
Under this option, you can change the background color of the selected form template, customize title, email field and buttons. You have full control on form typography such as color, font size, font family and others.
Form Options
Optin Forms Options
From the form options you can select  whether to show/hide the title, disclaimer and checkbox on the form. If you want to override or modify plugin style you can add custom css right from this field. 
Form Functionality
Optin Forms Functionalities
Under this option, you can enable users to open form submission in a new window.
Form Placement 
Optin Forms Placement 
Here, you can select the position for your form. On posts and custom post types, select where you want your opt-in form to display, you can also exclude it from selected posts. Likewise for the pages you can select the position on the page and exclude displaying on some pages if you want. 
This is a shortcode ready plugin, you can simply copy and paste the shortcode in the editor where you want to showcase the form. 
At last, there is an option to show/hide Powered by Optin Forms link to give credit to the plugin author. 
And always don’t forget to click on save changes button once you make any changes. 
Upon the configuration of Optin Form, your site starts displaying beautiful form that results growth in leads and conversion. 
As we said before, Optin Forms is a simple yet powerful plugin. It is fully customizable. The plugin has good download rate and has got wonderful reviews from the users. 
However there are many other WordPress opt-in plugins that you can try. If you want to get your work done with hassle, its very important to choose right tool. Therefore, here we have made a collection of 10 Best WordPress opt-in plugins:

10 Best WordPress Opt-in Form Plugins (Free & Premium)

Optin Forms (Free)

Optin Forms - Free WordPress Opt-in Form Plugins

Optin Forms is a responsive free WordPress opt-in form plugin. With this highly flexible plugin you can create stunning optin forms for your blogs or website in no time. It is good choice if you are a beginner with no coding skill. 
Main features of Optin Forms:
  • Supports 7 email solutions
  • 5 pre-design form templates
  • Lots of styling options
  • Support Custom CSS
  • Shortcode ready

WP Subscribe (Free)

WP Subscribe - Free WordPress Opt-in Form Plugins

This free plugin is great for building an email list. WP Subscribe allows you to create perfect subscription forms on your website in the easiest way. 
Main features of WP Subscribe:
  • Supports Aweber, Mailchimp and FeedBurner
  • Change text of subscription box
  • Fully responsive
  • Custom CSS
  • Place anywhere in Widget

Popup Maker (Free & Premium)

Popup Maker - WordPress Opt-in Form Plugins

Popup Maker plugin allows you to create email opt-in popups. It support most of the popular list building form. This plugin gives you control over the setting and design customization of the popups.
Main features of Popup Maker:
  • Unlimited Popups
  • Fully Customizable
  • Mobile Responsive
  • Control Position & Sizing
  • Supports Email Listing Services

WPForms (Free & Premium)

WPForms - WordPress Opt-in Form Plugin

WPForms is a versatile WordPress form builder plugin that allows you to integrate with email marketing tools such as such as AWeber, Mailchimp, GetResponse, Campaign Monitor, and Drip. You can embed the form anywhere in your WordPress website like posts, pages, widgets using shortcode.
Main Features of WPForms:
  • Drag and Drop Form Builder
  • Prebuilt Form Templates
  • Customization Options
  • Mobile Ready, SEO friendly and optimized for Speed

Icegram (Free)

Icegram - WordPress Optin Form Plugin

Icegram is responsive WordPress plugin for email marketing, CTA and lead generation. It is an easy-to-use plugin to create beautiful opt-ins to engage more visitors and convert them into leads. You can showcase optin form in different styles like popups, header bar, toast notification and more.

Main features of Icegram:

  • User-friendly interface
  • Multiple Different Opt-in Form / Message Styles
  • Multiple Theme Designs
  • Easy Integrations with Email Marketing Tools

OptinMonster (Free & Premium)

OptinMonster - WordPress Optin Form Plugin

OptinMonster is one of the popular lead generation WordPress plugin. With this plugin you can create stunning optin forms to generate high conversion rate. It suppots email marketing tools like AWeber, Mailchimp, InfusionSoft, GetResponse, and Constant Contact.
Main Features of OptinMonster:
  • Drag and Drop Builder
  • Seamless Integration with popular email marketing tools
  • Different Campaign Types (Lightbox popup, Side in Scroll Box, Floating bar, inline text and more)
  • Get actionable insights

MailMunch (Free)

MailMunch - WordPress Optin Form Plugin

MailMunch is a powerful landing pages, email, and opt-in forms builder, which comes loaded with gorgeous predesigned layouts, with an intuitive drag-and-drop builder, with exit-intent popups forms, and much more.

Main features of MailMunch:

  • Multiple Opt-in Form Types
  • Email Marketing Tool Integration
  • Predesigned Theme
  • Customization Options
  • Email subscription analytics

Bloom (Premium)

Bloom WordPress Optin Form Plugin

Bloom is a popular premium email opt-in and lead generation plugin for WordPress. It allows you to create an engaging subscription form on your WordPress website. This plugin is optimized to increase email subscribers.

Main Features of Bloom:

  • Six Optin Form Display Types
  • Extensive Design Option – 100+ Form Templates
  • Powerful Display Settings
  • User-Friendly Dashboard

Convert Pro (Premium)

Convert Pro - WordPress Optin Form Plugin

Convert Pro is a #1 Email Opt-in and lead generation plugin that helps you increase in subscribers and conversions.

Main features of Convert Pro:

  • Drag & Drop Editor
  • Advanced Integrations with Email Marketing Solutions
  • Endless Design Possibilities
  • Pre-designed Templates
  • Exit Intent Technology

Thrive Leads (Premium)

ThriveLeads - WordPress Optin Form Plugin

If you are looking forward for growing your email list easily and quickly -Thrive Leads is the best tool. This plugin has got the advanced features to display the email opt-in form to the targeted audience and convert them into customers.
Main Features of Thrive Leads:
  • Pre-Designed Form Templates
  • Every Type of Opt-In Forms
  • Advanced A/B Testing
  • Boost Conversion with SmartLinks & SmartExit
  • Advanced Targeting Option


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