Before making WordPress URLs SEO friendly let’s get to know “What is URL?” Uniform Resource Locator (URL) is the address of the World Wide Web page. It is used for email, file transfer, database access and many other applications.
If your website has SEO Friendly URLs it makes convenient for users to crawl pages throughout the site. Structure URLs that are Friendly with SEO are generally preferred best by GoogleBot. It’s quite important to have good Permalinks for SEO Success.
URL must be simple and structured with readable words and meaning. For understanding better, let’s go through a simple example.
i. Example of a Good Permalink:
ii. Example of a Bad Permalink:
Now, as you know the perfect structure to make WordPress URLs SEO Friendly, let’s learn about their importance.
- URLs signify the importance of the page with appropriate information.
- Attracts traffic towards your web page with well-defined and structured SEO Friendly URLs.
- Reduces the loading time of your site which encourages traffic to visit sites frequently.
- A better URL provides easy accessibility to the website.
- Adding proper WordPress URLs showcases the professional behaviour which embraces dynamic aspects.
- Pages will be displayed on Google in a faster way.
We hope after knowing the importance of SEO Friendly URLs in WordPress, you want to make your URLs SEO Friendly too. Below, we have listed out the five most effective, simple and faster ways to make your permalinks SEO Friendly.
1.Include Keywords in your URLs
Keywords can be really effective, as it addresses and includes the most important word in your URL. Also, consider that your keywords are not used unnecessarily. Include a simple keyword that learners will expect to see and use. When you do this search engine recognizes your website faster. A keyword can simply act as the ranking factor. Right Crawler can be discovered easily if we do some keyword research and include the most relevant term.
2. Make URLs Short as Possible
Everything lengthy decreases the loading speed of your site. So considering it, make text, images and URL short without excluding any important word. As long URLs definitely affect usability, lengthy to copy and paste, share on social media and so on. Don’t add up the unnecessary words. Simply cut off the auxiliary and linking verbs(a, an, is, to, are). Every post can have a proper increment in the SEO with the help of short URLs.
The first thing to consider while making your WordPress URLs SEO Friendly can be configuring your permalink structure. Personally we would suggest you not to use the default and numeric options in your site. Having perfect Permalinks will enable you to increase your ranking in SERPs which will result in a positive way. Be conformed to include your post title in permalinks to enjoy the SEO benefits.
4. Using Different WordPress Plugins
There isn’t any exact plugin to check or help with the SEO Friendly URLs. But Yoast SEO Plugin works well with your focus keyword. If you don’t know the procedures to install a plugin go through plugin installation on WordPress website. In case if you don’t have any focus keyword in your URL. This plugin will inform or mention it to you.
5. Implement SSL Certificate
Before using the SSL Certificate to your WordPress site let’s get to know about it. SSL Certificate is small data files that digitally fasten together with a cryptographic key to an organization’s detail. It is a really necessary element to move forward in WordPress. As HTTP is making ranking minor, it’s essential to use HTTPS to secure data in Chrome. Using HTTPS automatically help you to increase the user experience and rank. Don’t forget to implement the SSL Certificate in your URLs.
Additionally, if you are lacking the knowledge to add appropriate tags, then go through our article “How to Add Tags to your WordPress Post?”